As one of the world’s leading media and entertainment companies, Universal Studios wanted to create a movie theater to showcase their leadership in the industry. The project consisted of the renovation of a 156,000 SF, 18-screen AMC theater at their location in Hollywood. The theater was kept fully operational throughout the entire remodel, and the updated facility includes:
- New auditorium recliner seating
- High-end finishes
- Sight and sound technology
- Common area
- Cocktail bar
- New main entrance
Each theater resembles a film screening room and includes 40 speakers for immersive surround sound, providing the ability to direct the audio in the theater to correlate with the images on the screen. The auditoriums, referred to as black box, are made up of black seats, speakers and walls to minimize any light interference to enhance the movie experience. There is also a Director’s Lounge, a full-scale cocktail bar where movie-goers can retreat before or after their showing. The exterior remodel also included the integration of an updated entrance and storefront system, a new Universal sign and a new ticketing kiosk with digital displays on the interior of the new entrance.