The Atlanta Falcons’ Ticketmaster Production Studio is a 10,000 SF expansion of the football team’s main training facility. The studio is used for the organization’s multimedia content creation including social media content, promotional videos, interviews, podcasts and press conferences. The production space features:
- Two studio spaces
- Individual control rooms
- A podcast studio
- Edit bays
- An audio booth
- A press conference room
- Office space
- An interview room
Adaptable space within the main studio is used for traditional television studio analysis by Falcons’ insiders and cinematic storytelling. Features of the space include touchscreens for game analysis, multiple broadcast cameras and flexible interview set-ups. The podcast studio has space for remote multi-camera productions, allowing for different productions to happen simultaneously without interruption. A second studio contains a cyclorama wall, a modern technique for a seamless backdrop that allows videos and photos to be shot efficiently.
To accommodate the building’s acoustical needs, high sound transmission class walls, vibration-isolated mechanical units and an isolated slab were installed to ensure sounds and vibrations from practices and vehicles do not disrupt production.
The Jimmy Cribb Media Room is a large multi-purpose media room with floor-to-ceiling windows facing of the Falcons’ practice fields. The room is dedicated to Jimmy Cribb, who served as the Falcons’ team photographer for 39 years.